Levi Strauss was an American industrialist, founder of Levi Strauss & Co., the inventor of jeans. He made and sold blue jeans in San Francisco, California, during and after the gold rush.
Levi was born on February 16, 1829 in the Bavarian village. His father Hirsch Strauss was a dry goods peddler. With his first wife he had four children, Jacob, Jonas, Lippman and Maila. Later Hirsch married Rebecca Haas. They had two children, Vogela and Loeb (later called Levi).
In 1845, after the father’s death, Jonas went to America and began his own dry goods business. In June 1847, Rebecca, Maila, Vogela, and 18-year-old Levi travelled to America. In New York City they joined Jonas.
At the age of 19, Levi moved to Kentucky to sell his goods.