The name Citroën is not French, but Dutch and comes from the word “lemon”. Citroën’s great-grandfather came with a cart to the port, filled it with citrus, brought from overseas colonies, and cheerfully rolled it across Amsterdam. You know, he was the first in the family to be given a surname. The lemon business was going well and his son Barend Citroën went into the jewelry business as Amsterdam became a center for cutting and selling diamonds. And Barend taught his son this profitable craft. During one of his visits to Warsaw the businessman met charming Masha Kleinman, persuaded her to become his wife and moved to Paris. She became the mother of Levi Citroën. Levi was a member of the Paris elite. His partners and friends called him Louis, Louis Bernard Citroën.
All his life he had dreamed of a business that combined three processes: the extraction of diamonds, their processing and sale. And finally, that day was near. The exact date of the purchase of diamond-bearing sites in South Africa had already been appointed, but the deal fell through at the last moment.